Biennial of the Americas' newest venture, Culture Club, sought to define its brand identity and digital presence to attract a diverse, art and culture-appreciating audience in Denver. The goal was to convey a sense of community, global connection, and inclusive experiences through a compelling and contemporary brand look and feel.

Two Parts dove headfirst into the creative work with moodboards that explored themes of global artistry, vibrant social gatherings, and the allure of inclusivity. Initial feedback pushed design towards a bold, energetic aesthetic, all while maintaining an approachable feel. Throughout the process, both parties steered the direction towards a worldly and vibrant look, which was subsequently refined through iterative rounds to achieve a balance of sophistication and playfulness.

A primary typeface with a subtle graphic element, was designed for adaptability across various applications. Following the logo’s finality, we created a toolkit full of eye-catching social media templates, signage, brand elements, and more, for the Biennial team to use in-house. To seamlessly connect with members and potential members, the Two Parts design team built a user-friendly website, featuring member highlights, an interactive events calendar, and more.

The Culture Club's brand identity aligns perfectly with its mission, fostering inclusivity and cultural connection in a fresh and memorable way. A cohesive digital presence and sleek website propelled the Culture Club into Denver’s art and culture scene and further fostered community online and IRL.