3 PACKED SUMMER SESSIONS.

 A FRESH NEW BRAND FOR THE SERIES.

 THOUSANDS OF DOLLARS RAISED FOR THE COMMUNITY.

 A PARK-WIDE BAR PROGRAM.  

The Riverfront Park Community Foundation enlisted Two Parts to develop an event series meant to reignite the excitement of community gathering after 2020.  We conceptualized ‘Riverfront Park Summer Sessions’ – a monthly event series that brought thousands to the park for music, food, booze, and shopping. 

We were able to craft a brand presence for the series that informed tangible and digital marketing materials, including a branded website, custom email campaigns, social media graphics, signage, and an asset toolkit for all participating partners. We relied exclusively on the Two Parts social and email channels to broadcast the event throughout the community, resulting in four packed Summer Sessions at the park. 

In each session, event goers experienced live music from Denver’s incredible roster of local talent while sipping craft cans and cocktails from local breweries, distilleries, and cideries. We were able to transform the park into a gathering place for culture by hosting vendors, makers, and producers for attendees to enjoy against the backdrop of Downtown Denver. With community and  inclusiveness as the driving factors behind the series, we were able to introduce newcomers from all generations and backgrounds to the magic that is Riverfront Park.