Two Parts was approached by all-in-one social club meets living space, X Co., to host an epic launch party celebrating their second Denver location in Five Points. More than an apartment launch, we were tasked with building out engaging activations, pop-up bars, and brand moments to create a unique experience celebrating the new build. We focused on showcasing the four main pillars of X Company: workspace, social, living, and wellness.

WORKSPACE:

On X Denver 2’s co-working floor, we created an expansive vendor marketplace throughout the rentable offices for event attendees to explore. Our roster included a tattoo artist with flash tattoos, handpicked vintage clothing and accessories, a permanent jewelry station, and many more. To drive home the coworking vibe, we partnered with Liquid Death to build a ‘water cooler corner’ complete with full cans of sparkling water which could be spiked with Ketel One vodka upon request. We brought in Queen City Coffee Collective to take over the coffee bar to provide complimentary lattes, drip coffee, and beans for sale. For those looking for more than a caffeine buzz, we provided Ketel One Espresso Martinis that were served right from the tap.

SOCIAL:

The fifth floor of X Denver 2 - Five Points was equipped with a designer bar, pool deck, lounges, and sweeping views of Denver. We brought in premium agave brands, Lalo Tequila and Madre Mezcal to provide samples of spirits as well as full cocktails for guests to enjoy. We had a spritz station, complimentary of Forthave Spirits, as well as various pop-up bars throughout the floor including samplings and full cans from Mad Lemon, RIKI Spirits, Ratio Beerworks, and Wild Basin Hard Seltzer.

We enlisted a lineup of Denver DJs to supply the soundtrack to the indoor space and live bands rocking out by the pool for the 6 hour event. Finally, we orchestrated and supplied a premium grazing table for attendees to snack on complete with a spread of cheeses, meats, and accoutrements.

LIVING:

Since there was so much to explore and discover, our team designed and executed a scavenger hunt to help route attendees throughout the four floors. As the final stop on the scavenger hunt, we encouraged guests to make their way up to the top floor to tour two model units and receive a complimentary pour of champagne in a branded glass to take home.

As a part of our recruitment for the marketplace, we found vendors that set the scene for decorating a new apartment. This included bringing on a vintage vinyl vendor, risograph prints from the artists at Odd Ones Press, and other vendors that helped to make a house a home.

WELLNESS:

We worked to activate the premium gym spaces in X Denver 2 - Five Points by setting up an indoor putting green with help from our friends at Birdieball. Attendees were able to participate in multiple putting games for donated prizes from our roster of vendors. To add to the golfing experience, we recruited Denver-made Lifted Libations to sample and provide complimentary full cans of their golf-themed beverages. In addition to the golf setup, we brought on the premium NA brand, Gruvi, to sample their delicious non-alcoholic beers, wines, and more.

The X Denver 2 - Five Points Launch party was the place to be. By tapping into our network of vendors, F&B partners, and bringing a Two Parts touch to the concept, we were able to create moments that matched what X Co. is all about. We built a memorable experience in the heart of Denver for potential X members and curious-minded Denverites alike.